Tuesday, December 15, 2009

Wednesday, December 9, 2009

The history poster shares most of its information through illustration. The history of Les Paul guitars is not complicated. It starts with the man on the poster who is Les Paul. He is the inventor of the electric guitar but also plays the guitar with awesome talent. The Les paul guitar did not change much so the different guitars that are visible do not look any different, but they are decades apart. I based the design on art Nouveau though it is not symmetrical it has many elements that represents design during this time period. Nouveau is mostly visual aesthetics with one or two words, hand written. So I wrote "original" on the poster. If there were one word to describe the Les Paul and still make reference to the history, "original" is the one. The color I used were dull and strayed away from high contrast. I did this because that was the norm in Nouveau design. The color is not as important as the movement created with linear elements. But what represents Nouveau the most is the design on the top right. It is a signature style of Art Nouveau. Overall i do not think i was as successful as i was in the past. I did not pay attention to the thirds as much and i think that there is too much going on in the middle, but the design has no problem moving the eye around. Also i do not feel that it is a very balanced piece. One reason is it feels top heavy because of the design that is on the top right. I tried to balance it out by adding a darker red on the guitar that is being played, and it did help, but was not as successful as needed. I also underestimated how hard it would be to transform a drawn out design to digital media. I wanted to keep the handmade feel of the poster and my mistake was not making perfect handmade poster. I thought i could add color and edit what i want but once i started doing that there was a noticeable difference on the poster of what was handmade and what was digital. The idea was good but the final outcome was confused and unprofessional. Next time i attempt to do such a thing I will either make it handmade in a way that it needs no editing just scan and print, or i can create a handmade design that is open to digital manipulation.

Monday, November 16, 2009




MODERNISM and POSTMODERNISM

Goes against structure. provocative coloring


Typographical Style

On the grid. straight forward. unified and asymmetrical


ART DECO

Figure splits two constructed shapes. She creates a zigzag form. also was advertisement for business.


CONSTRUCTIVISM

Simple. Uses photography. strong color usage. also uses abstract elements


BAUHAUS

Angular. no representation of any natural forms. lots of negative space. Uses text to send message not real natural form.


ART NOUVEAU

it is organic. has curving, flowing lines. very decorative. dull colors. also, except for the figure and her hair everything is symetrical.

Wednesday, November 4, 2009

revised

course catalog

The course catalog i created reflects the mission of BCC because it is open to the imagination. The two silhouettes were made to be ambiguous because all students are different individuals and this best represents everyone. I used the rule of thirds first by not placing any thing important in the center. The tagline runs from the top left down to the bottom left. "Course catalog" is above the bottom third but not too far to preserve the rule of thirds. Lastly the two silhouettes are in the upper third of the design. To begin the viewing the eye starts at the two figures at the top. The silhouettes are the emphasis because it is a decent size form of straight black. It has a tremendous amount of visual weight. Then the eye flows down the leg that is hanging to the "course catalog." The picture i took has a little bit of repetition in itself with the cubes that the people are sitting on. I used alignment by starting the tagline at the same height as the person's head, who is on the right side. It also runs parallel with the close up of the cube. Lastly color was one of the biggest parts of this design. The main two colors used are more provocative than standard colors. Purple and orange are two colors you do not see everyday, especially for a college catalog. The colors are what will attract the eye because they are too interesting to dismiss. I feel this design is successful but maybe too edgy for the people who decide the new course catalog cover.



Monday, November 2, 2009

form counterform

Everything about this project was new to me. The process was an experience of exploration for the first time into to the digital world of design. Through the weeks I learned the foundation of this field is all about clarity, and getting the message to the viewer faster. In the field of advertisement, I would assume the design must not be confusing and must not take the eye away from specific points of interest to insure the viewer sees the things that make him/her want to buy that product. I did not involve this mentality to my design until late. But, i feel i did the best that i could in the time that I had to do this.
The emphasis, i think, is confused. I wanted it to be the oval at the bottom left, but sometimes i think that it is the lowercase "i" on its side on the top of the stack of "i"'s. I was hoping the eye would start at bottom left, then move with the repeated "i"'s to the "V" at the top right, and finally swoop down and to the left back to the oval.
Being formal i used the forms of letters to be the points of focus. All of the ovals are the dot of the eye stretched and distorted to make its shape. all the other shapes were taken from the counter forms of the "V" and "i". I cut up the pieces and stretched them to make the different shapes throughout the design.

Monday, September 28, 2009

Wednesday, September 16, 2009